Put your name on the lines people follow

Sponsor a line, sponsor a whole map, or run your own trails as an organisation on the network.

Sound familiar?

Ads people scroll past. Local sponsorship buys a logo on a banner. Nobody takes part in it.

Your places, spread out. Your pubs, galleries or sculptures are all over a region, with nothing linking them into one day out.

No way to show it worked. You can count leaflets printed. You can't count people who turned up.