For Business Improvement Districts
Every member on the map, every street explored
Your district, inside the city: a map of your members and trails that move people from door to door, working alongside the council's city page rather than competing with it.
Chapter I
The case
Your district, inside the city: a map of your members and trails that move people from door to door.
Sound familiar?
Members pay but can't see the benefit. Levy payers ask what the BID does for them in particular, not for the town centre in general.
People stay on one street. Footfall piles up on the main street while side streets and yards stay quiet.
Campaigns that end at the poster. Christmas, late nights and Small Business Saturday bring people in, with no route to keep them moving.
A prospectus for business improvement districts
Every member on the map, every street explored
The Local Network
Onward